Over the last 10 years, there has been a major shift in B2B marketing. This shift is driven by a change in the customer buying process, with more and more customers doing their research online before contacting a vendor. This shift essentially changes the role of marketing. As marketing is moving deeper into the sales cycle, going from primarily driving branding and awareness to lead generation –acting as a pre-sales arm of the organization. This means that, ultimately, you need to be where your prospects are, when they are there, and serving up the information they need. Your marketing plan is what will drive that.
We encourage all marketing functions to attend this track to recieve a comprehensive marketing and sales approach to achieving your 2019 goals as well as visibility into Acumatica’s marketing strategy and execution plans.